our *NEW* SNOWY MOONCAKES are now available in any of our stores or online.
choose from rocky road, lychee, pomelo mango, and coffee!
mmm mmm! MOONCAKES never tasted so good…
HURRY UP! GET ‘EM WHILE THEY’RE…COLD! ;)
CHINESE FOOD LACKS PACKAGING.
perhaps you’ve heard of el bulli restaurant in barcelona? actually, this restaurant calls itself a “food laboratory.” it seats less than 60, and is only open for dinner five nights a week, from april to october. its reputation ensures that its yearly capacity is booked out by the time opening season has arrived.
if there is one thing the chinese do really well, it is food. chinese food is sophisticated, rich in heritage, and, above all, very tasty. its many regional cuisines ensure that it is full of variety.
chinese food has had a big influence on global cuisine. modern western cooking owes much to chinese methods of preparing dishes. fusion food has helped western food more than it has its eastern counterpart.
chinese culinary delights are world-famous. it is not an exaggeration to say that its myriad of tastes and variety equals, if not exceeds, that of western food. the chinese take their food very seriously. but why do so few chinese eateries make it to the top of the lists of the world’s most-reknowned restaurants?
it is surprising that, aside from just a handful of very expensive restaurants in london and new york, it suffers from a down market image. somehow, its low esteem is not proportional to its popularity. it is synonymous with cheap eateries, where an overwhelming majority of chinese food is served. conversely, with western or japanese cuisine, there is more of an equal balance of high versus low-end choices.
young believes that the problem of not being able to advertise chinese food as up market lies in its presentation.
not only is it lacking in overall presentation, but chinese restaurant settings also leave a lot to be desired both in terms of décor and serving attitude. the western dining experience manages to incorporate both drama and fine art into it, and is evidence of creativity on all levels.
chinese people compartmentalize the idea of food. that is why, when internationally-renowned food critics come to hong kong, they are disappointed. traditionally, westerners will rate ambience together with the food; the décor, the service, and the quality of food cannot be separated. but in hong kong, we seem to be able to overlook everything else and concentrate solely on the food. hence, we have the famous image of wealthy people arriving in their rolls royces at dai pai dong (street hawker) eateries.
this image is appealing because it is humour through irony…on the other hand, it is of the notion that food is what chinese people value most, with comfort and ambience coming in at a distant second.
